Security Services

Web Design

Completed: Spring 2023

SERVICES

Heuristic evaluation
Content Audit & User research
Customer Journey Mapping & Wireframing
Wordpress Build (Divi)

COLLABORATORS

Jen Pagh (Project Manager)
Jessica Skorich (Wordpress Developer)
Michael Sonntag (Client Relations)
Mattias Raby ( Collaborator)

Security Safe is local security company specializing in home and commercial security. They offer a variety of home services including theater installation, home automation, landline telephones, whole-home audio distribution, intercoms, generators, and structural wiring. Additionally, they sell and install Generac generators which has become a primary source of

Redesigning a Local Security Company Website

Business Goals

Refine and grow their brand
Generate leads for their residential and commercial generator services
Generate leads for commercial security

Design Goals

Create an easily accessible website that the owner could edit & manage
Restructure menu and page hierarchy to create a better user experience and promote exploration/findability amongst users
Increase lead turnover
More prominent CTA's

Process

Problem Definition

My first priority in this project was understanding what the clients needed out of their website.

Content Audit & User Research

Understanding their current information architecture and using analytics to find patterns and design opportunities.

Customer Journey Map & Wireframing

Creating a customer journey map contributed insights to a new IA and site map. Used Figma to wireframe to build and provide the client with a clean idea of how the site will look.

Building on Wordpress

Upon site map and wireframe agreement, proceeded to build site in Wordpress. Handed off finished product to Liquid Creative.

Research

Process and Reasoning

Going into the project, I collected as much user data as possible, given limitations working with another agency. I wanted to get a comprehensive view of their website IA to compare with user trends. Using this data, I was able to begin plotting an updated site map.

Analyzed previous 3 months (Aug. 1 – Dec. 1, 2022)

Process and Reasoning

2nd most accessed webpage is page not in menu (residential-security/28582/Security-Alarm). Meaning:

There is a very active backlink or ad campaign directing to this webpage, and
Audience is interested in residential security alarms.

Audience primarily consists of residential homeowners.
Audience is not being driven to generators, despite that being their most in-demand service. This could be a potential loss of customers here.

Customer Journey Map

Creating a customer journey map was integral to understanding the mind frame users were coming into the website with. The key was to visualize customer feelings at all brand touchpoints in order to avoid potential issues.

Site Architecture Update

The biggest change I made was the decision to create two distinct landing pages aimed at residential and commercial solutions. I wanted to build on existing residential interest by promoting findability of new services, but still providing direct routes to the services customers need.