MycoFind
Brand & Product
Completed: Summer 2022
SERVICES
Brand Strategy
Logo & Identity System
Product Branding
COLLABORATORS
N/A (Personal Project)
The Orgin Story
Purpose
This is a personal project created for my online Coursera certificate in Visual Elements of User Interface Design. This project challenged me to design visual components to make an interface for an app of my choosing. I created a mushroom sourcing app to help other mycophiles find and enjoy gourmet and medicinal mushrooms.
Constraints
Create designs under a deadline (two weeks).
Due to time constraints and project limitations, I didn’t get a chance to compile market research.
No resources for stock imagery or graphics.
MycoFind is a mobile app designed for mycophiles [people who love gourmet and medicinal mushrooms] to find locally-sourced edible mushrooms at grocery stores, farmers markets, etc. These users are likely to live a healthy lifestyle, go to farmers markets and enjoy cooking nutritious food for their friends and family.
Brand Strategy
Defining the look and feel
Due to the fast-paced deadline of this mockup, I created a mood board using photos to brainstorm the general look and feel.
Logo & Identity System
Iconography
Sample Button in Assorted States
Normal/ Passive
Inactive
Touch and Hold
Tap
